In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own...

In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-Proof Love”: an identity-driven, emotionally resonant act of parenting. This episode unpacks how to market life insurance to young families using behavioural science,...

In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout. You’ll learn how to craft an entire funnel designed for how people...

In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity. If you’re a dog trainer who’s tired of being the best-kept secret in your community, this one’s for you. I break down...

🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally In this episode of How I’d Market It, we’re diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives. If you’re a life coach struggling to stand out in a saturated market, or you’re looking...

From Hobby to Thriving Handmade Business | How I’d Market It Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategies for real-world products and services. In this episode, we’re diving deep into the world of handmade creators. If you’re a maker...

Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviorally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns...

In this episode of Why It Works, host Matthew Wellington breaks down one of the most powerful marketing campaigns of the last decade: Amazon Prime Day. Discover how Amazon transformed a slow summer shopping month into a global spending frenzy using key principles from behavioral science. Whether you’re running a small business or marketing a...

In this episode of Why It Works, host Matthew Wellington breaks down one of the most iconic marketing campaigns of the last two decades: Snickers’ “You’re Not You When You’re Hungry.” Discover how a global brand used a single behavioural insight to fuel creativity, drive sales, and reshape cultural language—all while being hilariously memorable. Whether...

What happens when you swap an iconic brand logo for your name? Magic. In this episode of Why It Works, we dive deep into Coca-Cola’s legendary “Share a Coke” campaign — a simple idea that became a global phenomenon. You’ll learn: What the campaign was and how it evolved How it reversed a decade-long sales...